Was sponsoring Pandora’s workout stations a smart move for Puma?

Last September Pandora launched a series of workout stations.  They currently have 1.9 million listeners. 

In February, Puma launched its new lightweight running shoe – Pumagility – by sponsoring all the Pandora workout stations for the month.  People who listen to the stations using mobile devices and the web saw ads and banners.  And everyone heard one minute of audio ads for every hour of music.  (Corr, 2012)

Do you think this was a smart decision?  Do you think it was successful?

Corr, A. (2012, February 27)  In Natural Tie-In, PUMA promotes Running Shoe On Workout-Themed Radio.  mediapost.com. Retrieved March 7, 2012, from
http://www.mediapost.com/publications/article/168780/in-natural-tie-in-puma-promotes-running-shoe-on-w.html