Maybe
you just went for the leftover turkey. But according to Kellogg's their core cereal
brands, especially Froot Loops, are experiencing an upward trend in 2015, and
in the past 4 weeks in particular. (Lukovitz, 2015)
Why? You guessed it. Millennials love cereal. In fact, they purchase more cereal than any
other generation. But they aren't
necessarily eating it at breakfast. 30 -
36% of cereal consumption takes place at other times of the day. Convenient snacking is part of the appeal,
but apparently cereal for dinner is making a comeback. (I had lots of Boomer friends who did that in
the 80's.)
I'm
having a little trouble reconciling this trend with what I thought was a trend
toward a more natural approach to eating.
Clearly anything that comes in a bag, box, or can is processed.
So
what gives? Are Millennials not as
interested in health as they claim to be?
Or do they see eating Froot Loops as a better alternative than potato
chips? And is it?
What about you? Are you a cereal eater? When?
What about you? Are you a cereal eater? When?
Lukovitz,
K. (2015, November 25) Kellogg Reports
Its US Cereal Sales Uptrending. mediapost.com. Retrieved November 27, 2015, from
http://www.mediapost.com/publications/article/263429/kellogg-reports-its-us-cereal-sales-uptrending.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=88207
