Will people drink the official wine of the NFL?

Or perhaps I should ask will they drink "the most photographed wine on Instagram?"  I'm talking about Babe.  It comes in a can, and its alcohol content is 12% versus 5% for a Budweiser.

Not surprisingly it is targeted to women.  The spokesperson for the brand is Kayla Nicole - an on-camera host and girlfriend of Kansas City Chiefs tight end Travis Kelce. (Bednarski, 2019)

You can check out the commercial here...

https://www.youtube.com/watch?v=nqDAYMhM9bM&feature=youtu.be

 

Before you read this blog, had you ever heard of Babe?  Does their alliance with the NFL make sense?  Why or why not?  Which will be more important for their success - the alliance with the NFL or their presence on Instagram?  Why?

Do you know who Kayla Nicole is?  Do you think selecting her as a spokesperson is a good idea?  What do you think of the commercial - do you find it funny?  What do you think of the name Babe?

And lastly, but most importantly - do you think this strategy will make people want to drink Babe?  Will you?

Bednarski, P. (2019, October 30)  This Pinot's For You: Anheuser-Busch Brings Wine In A Can Tp NFL.  mediapost.com.  Retrieved November 6, 2019, from

https://www.mediapost.com/publications/article/342673/this-pinots-for-you-anheuser-busch-brings-wine-i.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=115907&hashid=ybq2buULrntyGS6NfbELk0afrrI