I have
a new favorite column in Sunday's New
York Times. It's called "The
Week in Good News." These days I
can use all the good news I can get.
They should make it a daily feature. :-)
Not to
worry though, voice assistants are on the case.
Google just released a new feature for its voice assistant called "Tell
Me Something Good." (Gottsegen,
2018)
Before
long we'll all be having conversations with our voice assistants. And then, we'll be happy to let them make our
decisions for us.
Decision-making
is hard work. What makes it even harder
is having too many choices. And the
Internet is all about infinite choices. So
we find plenty of short cuts to make decisions easier. For instance we may look at only one element -
say price, or we could only consider items with a 5 star rating - which
indicates that others like the product.
It's what we do.
So, I
wasn't surprised to read that 85% of voice assistant users have purchased the
item suggested by smart speakers despite the fact that it may have differed
from their initial intent. And, 37% of voice
purchasers 18-34 "always" or "often" purchase the first
option selected for them by voice assistants. (Faw, 2018)
It's just
so much easier to let someone else decide.
Marketers take note.
Gottsegen,
G. (2018, August 21) Need some good
news? Ask Google: 'Tell Me Something Good' cnet.com
Retrieved August 29, 2018, from
Faw,
L. (2018, August 8) How Brands Can Avoid The Dreaded Voice Assistant 'Dismissal'
mediapost.com Retrieved August 29, 2018, from https://www.mediapost.com/publications/article/323358/how-brands-can-avoid-the-dreaded-voice-assistant.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=110385&hashid=ybq2buULrntyGS6NfbELk0afrrI
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