I am
stunned by the swiftness of the reaction to the Parkland shootings.
While I
am incredibly saddened by the fact that 17 more people had to die for people
to say enough is enough; I am encouraged by the speed with which a list of
corporate sponsors of the NRA was circulated.
And the response that followed.
Companies
that immediately distanced themselves included MetLife, Symantec, TrueCar and
the First National Bank of Omaha. (Hsu,
2018) Also Delta, United, Enterprise,
Hertz, Avis/Budget, Wyndam and Best Western. ( Zorn, 2018)
Among
those that haven't yet, attention is focused on Fed Ex who offers the group a
discount. You can follow #boycottnra on
Twitter for the latest updates.
1 in 4
boycotts work. And, as Eric Zorn points out, this one already has.
Here
are links to previous blogs about the power of boycotts.
Hsu,
T. (2018, February 27) Big and Small, N.R.A. Boycott Efforts Come Together in
Gun Debate. nytimes.com. Retrieved February 27, 2018, from https://www.nytimes.com/2018/02/27/business/nra-boycotts.html
Zorn,
E. (2018, February 27) The NRA boycott's are already working, and here's
why. chicagotribune.com. Retrieved February 27, 2018, from
http://www.chicagotribune.com/news/opinion/zorn/ct-perspec-zorn-nra-boycott-fedex-apple-amazon-0228-20180227-story.html
2 comments:
I only have one thing to say about this - "Why did it take so long for this to happen?"
We could have saved so many more if this had been done before now.
I'm not saying it's bad, but I wish it had happened sooner than this.
New data. A multi-country study by Edelman found that 57% of global consumers buy or boycott a product because of a brand's stance on political or social issues.
More here... https://www.mediapost.com/publications/article/315849/politics-shopping-and-how-to-avoid-a-brand-boycot.html?c=156896#reply
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