Last year's Super Bowl ads were a downer. If the Budweiser spot is any indication, this year's commercials will be equally depressing. I never thought I would long for sophomoric humor, but let's face it. I could really use a laugh at this moment.
While pushing heritage and authenticity is a valid strategy, and all decisions are emotional, there is no indication that sad advertising actually works.
Here's a blog with student comments about the topic.
And here's a new link to the ad being discussed. (The old one isn't working anymore.)
And one for the new Budweiser Super Bowl spot.
So, what do you think? Will this make you reach for a beer? Or do you want them to bring back the horses too?