Last
year's Super Bowl ads were a downer. If
the Budweiser spot is any indication, this year's commercials will be equally
depressing. I never thought I would long
for sophomoric humor, but let's face it.
I could really use a laugh at this moment.
While
pushing heritage and authenticity is a valid strategy, and all decisions are
emotional, there is no indication that sad advertising actually works.
Here's
a blog with student comments about the topic.
And
here's a new link to the ad being discussed. (The old one isn't working
anymore.)
And
one for the new Budweiser Super Bowl spot.
So,
what do you think? Will this make you
reach for a beer? Or do you want them to bring back the horses too?
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