Of course it helps that the professionals from BBDO and Hayden 5 who created it worked for free. And it appears that it was a one day shoot. (Which is also amazing.) (Wasserman, 2013)
But when you consider that the average production cost for a :30 second video is $350,000, and that even the all type commercial that launched Lucent Technologies cost $50,000 to produce, it is quite extraordinary.
Is it any wonder that SheKnows bought HelloFlo in March because they are a "viral content machine?" (Monllos, 2016)
In case you missed it, you can check it out here. It currently has 11.8 million views on YouTube. Wow.
Wasserman, T. (2013, August 28) How a $6,000 Video Got 6 Million Views and Launched a Business. mashable.com. Retrieved January 12, 2017, from
Monllos, K. (2016, March 31) In Acquiring HelloFlo, SheKnows Media Is Getting a Viral Content Machine. adweek.com. Retrieved January 12, 2017, from