Radio is the most ubiquitous medium. It has the most active users per month - totaling 240 million, and AM/FM stations reach 97% of U.S. adults. And while you might think that more people are listening to Pandora and Spotify, turns out that only 15% listen to Pandora and 6% choose Spotify.
Why? It turns out that consumers have a deep emotional connection to their favorite stations and local personalities. (Murphy, 2016)
Does this resonate with you? Do you listen to AM/FM radio? Do you have a favorite station and personality? And what about Pandora and Spotify? Do you listen to them too?