Do you love radio? Are you a Millennial?

Radio is the most ubiquitous medium.  It has the most active users per month - totaling 240 million, and AM/FM stations reach 97% of U.S. adults.  And while you might think that more people are listening to Pandora and Spotify, turns out that only 15% listen to Pandora and 6% choose Spotify.

Why?  It turns out that consumers have a deep emotional connection to their favorite stations and local personalities. (Murphy, 2016)

Does this resonate with you?  Do you listen to AM/FM radio?  Do you have a favorite station and personality?  And what about Pandora and Spotify?  Do you listen to them too?

Murphy, T. (2016, August 3)  Millennials Love Radio.  Wait, What?  mediapost.com.  Retrieved August 4, 2016, from http://www.mediapost.com/publications/article/281359/millennials-love-radio-wait-what.html?utm_source=newsletter&utm_medium=email&utm_content=mostread&utm_campaign=95249