Snapchat's "sponsored lens" lets you turn yourself into someone else or something else, dump Gatorade over your head or turn it into a taco. Hmm. Could be fun I guess.
And since Snapchat reaches 41% of American 18-34 year olds daily marketers are giving it a shot.
According to Twentieth Century Fox, their X-Men campaign received 298 million views and reached about 42 million people. But at $450,000 to $750,000 a day it's not cheap. And I can't help wondering if radio would have been more efficient and effective. (See last week's post.)
Perlberg, S. (2016, June 22) Snapchat: How Brands Reach Millennials. wsj.com. Retrieved August 12, 2016, from http://www.wsj.com/articles/snapchat-how-brands-reach-millennials-1466568063