After you transformed yourself into Professor X did you go see the movie?

Snapchat's "sponsored lens" lets you turn yourself into someone else or something else, dump Gatorade over your head or turn it into a taco.  Hmm.  Could be fun I guess.  

And since Snapchat reaches 41% of American 18-34 year olds daily marketers are giving it a shot.

According to Twentieth Century Fox, their X-Men campaign received 298 million views and reached about 42 million people.  But at $450,000 to $750,000 a day it's not cheap.  And I can't help wondering if radio would have been more efficient and effective.  (See last week's post.)

Perlberg, S. (2016, June 22)  Snapchat: How Brands Reach Millennials.  wsj.com.  Retrieved August 12, 2016, from  http://www.wsj.com/articles/snapchat-how-brands-reach-millennials-1466568063