Beam me up Enterprise!

Partnering with summer blockbusters is a yearly thing and this year Enterprise Rent-A-Car is taking the lead with EnterpriseBeamsYouUp.com (if only).  Sweepstakes prizes include tickets to private screenings and a trip for two to the premier of Star Trek Beyond.

Airport shuttle buses in NYC and Philly will be wrapped with images of the U.S.S. Enterprise and the phrase: "Until We Can Beam You Up, We'll Pick You Up."  And they created a mockumentary video with new vehicles available for rent. (Gazdik, 2016)

Wow.  What a great fit.  And since I had pretty much forgotten that Enterprise Rent-A-Car existed, probably a business building idea as well. 

Gazdik, T. (2016, June 15)  Enterprise Rent-A-Car Teams With 'Star Trek."  mediapost.com.  Retrieved June 18, 2016, from http://www.mediapost.com/publications/article/278196/enterprise-rent-a-car-teams-with-star-trek.html?utm_source=newsletter&utm_medium=email&utm_content=mostread&utm_campaign=93932