Partnering with summer blockbusters is a yearly thing and this year Enterprise Rent-A-Car is taking the lead with EnterpriseBeamsYouUp.com (if only). Sweepstakes prizes include tickets to private screenings and a trip for two to the premier of Star Trek Beyond.
Airport shuttle buses in NYC and Philly will be wrapped with images of the U.S.S. Enterprise and the phrase: "Until We Can Beam You Up, We'll Pick You Up." And they created a mockumentary video with new vehicles available for rent. (Gazdik, 2016)
Wow. What a great fit. And since I had pretty much forgotten that Enterprise Rent-A-Car existed, probably a business building idea as well.