A recent survey by Nation's Restaurant News surprised everyone, including Red Lobster's management, by finding that it is the favorite restaurant of 18 - 24 year olds.
I'm not surprised. Despite their flat footed non-response, sales at the chain rose 33% in February after Beyonce mentioned it in her Formation performance at the Super Bowl. (Houston, 2016)
Now comes word that lemonade beverage sales have also increased, up 20% to 100% depending upon the brand, since Beyonce's latest release - Lemonade. (Houston, 2016)
Wow! The power of celebrities has never been stronger.
Houston, G. (2016, May 9) Millennials Are Really Into Red Lobster. food and wine.com. Retrieved May 11, 2016, from http://www.foodandwine.com/blogs/millennials-are-really-red-lobster
Houston, G. (2016, May 6) The Hive Is Craving Lemonade. foodandwine.com. Retrieved May 11, 2016, from http://www.foodandwine.com/blogs/beyonces-album-release-boosted-sales-actual-lemonade