Friday, May 13, 2016

Is Red Lobster your favorite restaurant? You must be a Millennial.



A recent survey by Nation's Restaurant News surprised everyone, including Red Lobster's management, by finding that it is the favorite restaurant of 18 - 24 year olds.

I'm not surprised.  Despite their flat footed non-response, sales at the chain rose 33% in February after Beyonce mentioned it in her Formation performance at the Super Bowl. (Houston, 2016)

Now comes word that lemonade beverage sales have also increased, up 20% to 100% depending upon the brand, since Beyonce's latest release - Lemonade. (Houston, 2016)

Wow!  The power of celebrities has never been stronger.


Houston, G. (2016, May 9)  Millennials Are Really Into Red Lobster.  food and wine.com.  Retrieved May 11, 2016, from http://www.foodandwine.com/blogs/millennials-are-really-red-lobster

Houston, G. (2016, May 6) The Hive Is Craving Lemonade. foodandwine.com.  Retrieved May 11, 2016, from  http://www.foodandwine.com/blogs/beyonces-album-release-boosted-sales-actual-lemonade

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