It all
started when I bought something from the Calvin Klein website. Normally I would unsubscribe from their
emails as soon as my purchase arrived.
But since I thought I might buy a second item if I was happy with the
first one I did not do so..
A
short time later I received an email alerting me to a sale so I went onto the
site to make an additional purchase. I
made my selection, put the item in my shopping cart and stopped dead. Because there was no way to get to my
cart. I searched around a while and then
gave up.
The
next day I received a "you left something in your cart" email. I thought good, and pressed the link. Guess what happened? It took me to an error message.
So, I
had to laugh when I read the Wall Street
Journal article lamenting about people abandoning their carts. They left poor website/email management off
their list of reasons why. (Wells,
2015) Based on my experience, and not
just with Calvin Klein, it should be high on the list.
And as
far as annoying follow-up emails go, they piss me off. Companies should really think twice about
outsourcing their customer service to an algorithm. It's so much easier to lose a customer than
get one.
Wells,
C. (2015, December 1) What Online
Retailers Will Do to Get You to Click 'Buy.'
wsj.com. Retrieved January 14, 2016, from
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