Friday, September 19, 2014

Will replacing female bimbos with female entrepreneurs be a successful strategy for GoDaddy?


GoDaddy built their name recognition by running sophomoric ads that left audiences guessing about what they actually did.  And it seemed pretty obvious that only men would bother to go to their website to find out.  (None of the women in my class had a clue.)

Perhaps they finally looked at the data showing that for the past 20 years women have been starting businesses at a higher rate than men, and it occurred to them that they might actually want to reach out to women.  (MacNeil, 2012)

Last February,  after running their usual stuff on the Super Bowl they came out with an ad featuring a woman quitting her job.  Interesting.  Here it is in case you missed it.




 I suspect it must have been successful since they just began a new campaign and the first commercial also features a woman.  (Baar, 2014) 



http://www.youtube.com/watch?v=NwPovgpj7DI

I don't like it quite as much as the first one.  But I think that both are likely to generate more business than the suggestive/uninformative commercials they have been running.  Do you agree?
 

MacNeil, N. Entrepreneurship is The New Women's Movement.  forbes.com.  Retrieved September 18, 2014, from
http://www.forbes.com/sites/work-in-progress/2012/06/08/entrepreneurship-is-the-new-womens-movement/


Baar, A. (2014, September 16)  GoDaddy Tells Small Business Truths.  mediapost.com.  Retrieved September 18, 2014, from
http://www.mediapost.com/publications/article/234176/godaddy-tells-small-business-truths.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=76133
 

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