Will product placement in a movie, based on a video game, make people want to buy a Ford Mustang?

As part of its 2014 celebration of the Mustang’s 50^th anniversary, Ford has announced that they will be developing a campaign based on “Need for Speed.”  The latest version of the EA game is due out in November 2013, while the movie will premiere in March 2014.  The Mustang will be featured prominently in the movie’s cross-country race.  And, Ford will support both the launch of the game and the launch of the movie. (Greenberg, 2013)

The last time a movie made me want to buy a car was when The Italian Job remake featured the Mini Cooper.  So what do you think?  Will this be an effective campaign?

Greenberg, K. (2013, June 10)  Ford Gets The ‘Need’ For Mustang.  mediapost.com.  Retrieved June 12, 2013, from  http://www.mediapost.com/publications/article/202107/ford-gets-the-need-for-mustang.html#axzz2W0moSCw8