Whole Foods has begun a campaign to raise funds and awareness about the dwindling number of honey bees. The effort includes in-store screenings of films, tweet-to-give and pin-to-give programs benefiting the Xerces Society, an “adopt a bee” option on their Facebook page and a 25 cent donation for every organic cantaloupe sold.They hope to raise $180,000. (Mahoney, 2012)
Do you think they will be successful? Will any long term benefits accrue from the effort?
Mahoney, S. (2102, June 18) Whole Foods Creates A Different Buzz. mediapost.com. Retrieved June 20, 2012, fromhttp://www.mediapost.com/publications/article/177002/whole-foods-creates-a-different-buzz.html