6/17/10
It appears that there may be hope for successful advertising in the social networking space after all.
According to a recent study, 50% of Facebook users click on Facebook ads to “like” a brand. Are you one of them? 37% learned about a new product or service from a social networking site. How about you? Or are you part of the 32% that has recommended a product/service/brand?
49% of respondents have also indicated that they would like more printable coupons. Is that on your wish list? (Loechner, 2010)
Loechner, J. (2010, June 16). Social Media Driving Consumer Behavioral Changes. mediapost.com. Retrieved June 17, 2010, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130040
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6 comments:
I like some brands in Facebook, for example the other day I saw a cute t-shirt, in a little shop in Soho, of a strange brand that I've never heard before and then I researched the brand. The first place where I researched the brand was in Facebook and after that I click I like. Also through this tool “I like” I knew that some friends of mine like the brand too. By the way the brand is a French clothing brand called, A.P.C.
Best,
Aida
I like some brands in Facebook, for example the other day I saw a cute t-shirt, in a little shop in Soho, of a strange brand that I've never heard before and then I researched the brand. The first place where I researched the brand was in Facebook and after that I click I like. Also through this tool “I like” I knew that some friends of mine like the brand too. By the way the brand is a French clothing brand called, A.P.C.
Best,
Aida
I'm not one of the 50% who click on Facebook ads, but if the research is to be trusted, those seem like pretty good results to me, for a minimal investment. I went through the process of 'creating an ad' on Facebook just now, and it's super simple and relatively inexpensive...so this seems ideal for smaller or new businesses especially. Anyone can do it, apparently. It also allows you to target your audience with regard to area, age, gender and interests. If this had existed years ago, I have a few friends who might have been able to continue their own businesses with this kind of reach. I can see this really taking off for the independent small business owner; I'm less sure about the big companies.
In fact I start to use Facebook as a research tool. Now some of my friends now prefer send me messages through Facebook instead a tradicional e-mail. I clicked in a Facebook ad already, but just for curiosity. I never recommended a brand, a product or service using Facebook. But I have been presented to several services and products and their brands there. They just started to sell ads few months ago. Maybe this is a first study about the results of ads in Facebook, but considering that a lot of people spend much time there, I intend to test it buying ads for some ofmy company's events.
I've recently seen the symbols for Twitter and Facebook stenciled on the windows of stores. I think it's a great idea to remind passers-by that they can look up items for sale or special sales without even having to walk in the front doors. Convenient and neat.
I'm not a Facebooker, and though I see it's appeal, I sometimes wonder why people feel the compulsion to post things like "Just picked up my mail." I mean, really.
---tom
I created a Facebook acount back when I was in college. That is going back to six years now. Haven't invested anything, nothing, into it since then. Im actually anti-facebook. My profile pic is still one of me in my college days.
However, I do see the benefit of the "like it" button. Avid users with a simple click can tell their friends and the world that they like, Kraft Mac&Cheese. It is on parallel to filling out your favorite movies, music, books, and so forth. Now you can super-customize your profile with, J-crew clothing, BWM automobiles, Speedo bathing suits, and Budweiser Beer.
I'm still a tradition word of mouth kind of guy.
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