It appears that there may be hope for successful advertising in the social networking space after all.
According to a recent study, 50% of Facebook users click on Facebook ads to “like” a brand. Are you one of them? 37% learned about a new product or service from a social networking site. How about you? Or are you part of the 32% that has recommended a product/service/brand?
49% of respondents have also indicated that they would like more printable coupons. Is that on your wish list? (Loechner, 2010)
Loechner, J. (2010, June 16). Social Media Driving Consumer Behavioral Changes. mediapost.com. Retrieved June 17, 2010, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130040