A recently released study of African-Americans showed that while population had increased by 10% from 2000 to 2008, buying power increased by a whopping 55% to $913 billion.
It also indicated that they spend a proportionately higher percentage of their income on technology products. In fact, 31% of their discretionary income ($39 billion) is used to buy computers, cell phones and electronics.
Finally, the same study indicated that African-Americans spend more time weekly online (18 hours) than watching television (15 hours). (Loechner, 2010)
It’s a perfect combination -- a more qualified prospect, with a specific media skew. Can a targeted campaign be far behind? Which computer company do you think will be savvy enough to capitalize on the opportunity first?
Loechner, J. (2010, February 8) African-Americans Major Influence in Tech, Media and Buying Power. Mediapost.com. Retrieved February 9, 2010, from