Where is the best place to reach “overweight, out-of-shape, introverted, aggressive, depressed adults 35+?” If you guessed online video games you would be correct. (Sullivan, 2009)
Just consider the possibilities for everything from wii to blood pressure medications. And the best part of course is that the message can be tailored to the audiences’ insights, since people who don’t fit the profile won’t be seeing it.
No wonder Martin Sorrell is so bullish about the future of the consumer insights business. Coming soon, a medium just perfect for you.
Sullivan, L. (2009, August 25). CDC: Gamers at risk for health problems, dream pharma target market. mediapost.com. Retrived August 27, 2009, from
Goetzl, D. (2009, August 26). WPP focuses on emerging markets, Sorrell upbeat about consumer insights biz. mediapost.com. Retrived August 27, 2009, from