8/20/09
At the end of July, Forbes magazine asked a panel of experts to select “the funniest” tv commercial from a selection of 37 commercials dating as far back as 1965.
This 2003 commercial was their favorite.
Here's the URL:
http://www.youtube.com/watch?v=6TGpri6pdcQ
I have to admit I thought this ad was a hoot. But sadly, it did not prompt me to make a visit to IKEA. Was your reaction any different?
While the article does not specifically address the commercial’s failure as a marketing tool, it did mention that the agency who did it – Crispin Porter – no longer works on the brand. Hmm. Isn’t it time that we all realized that funny does not equal effective?
Follow-up
Dr. Pepper announced their second quarter earnings, and guess what? Sales volume for Snapple fell 15%.
Burkitt, L. (2009, July 31). Laugh Track: Funniest U.S. TV Commercials. forbes.com. Retrived August 20, 2009 from
http://www.forbes.com/2009/07/30/funniest-tv-commercials-leadership-cmo-network-funniestads.html?feed=rss_news
Stynes, T. (2009, August 14). Dr. Pepper Boosts Projection for Year. Wall Street Journal, p.B4
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1 comment:
Interesting note on Snapple! Maybe they could use some the suggestions from class - smiles!
As far as IKEA, I felt no urge to visit anymore than I already felt - cute commercial though!
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