Is Yahoo Blowing it?

10/15/09

Yahoo’s reinvention may have hit a snag. It started out with the high profile hire of Carol Bartz, which was followed by a redesign of their home page and the addition of customizing features. But, at least one user – my nephew Steven – noted the change but didn’t necessarily find that it enhanced his experience as a user.

Now comes word that brand perception has fallen steeply since September 28, 2009, when a $100 million advertising campaign was launched to tout the new capabilities. Bummer.

What do you think? Have you noticed the change? Is it an improvement?

Walsh, M. (2009, October 13). Survey: Yahoo Campaign Dampens Perception. mediapost.com. Retrived October 14, 2009, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115396