Actually, a new study by Accenture, comScore and dunnhumbyUSA doesn’t mention paper towels specifically, but does show that visitors to CPG (Consumer Packaged Goods) brand websites buy 37% more in retail stores than non-visitors. (O’Malley, 2012)
When you think about it, it does make sense. Who other than heavy users would bother? (That’s the 20% of users who do 80% of the purchasing.)
Still I am somewhat surprised to find that some people do indeed want to have a deeper relationship with their paper towels. I just want mine to pick up my latest spills.
O’Malley, G. (2012, January 30). Engaging CPG Site Visitors Increases Buys In Retail Stores. mediapost.com. Retrieved February 2, 2012, from
http://www.mediapost.com/publications/article/166810/engaging-cpg-site-visitors-increases-buys-in-retai.html
