Are
you a Gen Z? New research shows that one
in three Gen Z's say they'd rather be seen as unique than real. Moreover they are willing to pay a little
more for a brand consistent with their image.
Millennials
on the other hand are more comfortable with store brands and will trade down in
categories that are less important to them such as toilet paper, even while
paying a premium for Starbucks coffee.
Does
that ring true to you? What implications
does it have for marketers?
