A new
study from Cue Connect has identified five different segments when it comes to
Millennial shoppers. They are:
1. The
Social Shopper - who can't make a decision without the input of their friends.
2. The
Bargain Hunter - more likely to buy if they have a discount code.
3. The
Elite Shopper - likes to be pampered.
4. The
Impulse Buyer - buys "suggested items."
5. The
Frugal Fannie - only shops when she has too.
(Loechner, 2016)
(Loechner, 2016)
What
do you think? Does one of these
descriptions fit you? Or someone you
know? How should companies tailor their
approach to appeal to people who fit this description? Or one of the others?
Loechner,
J. (2016, June 23) Millennial Shoppers'
Innermost (Shopping) Thoughts. mediapost.com. Retrieved June 23, 206, from
http://www.mediapost.com/publications/article/278462/millennial-shoppers-innermost-shopping-thoughts.html
