The best piece of advice I have to share is - be well insured. Once you have dealt with an apartment flood and cancer in the family it's a no brainer.
But, how do you convince someone to think about insurance before these things happen to them?
Not surprisingly, younger people tend not to be well insured. According to Farmer's Insurance Millennials, ages 24-39 have low awareness and familiarity with insurance brands.
To appeal to them, Farmer's believes they need to provide relevant and entertaining scenarios. Their research also shows that "offering a group of perks is especially appealing." (Gazdik, 2020)
As a result of this input they developed a new campaign which is running across a variety of media. Here is one of the videos in the series...
https://www.youtube.com/watch?v=USpO6xaCS8Y
So what do you think? Will this campaign be successful? Have they achieved their goal of providing a relevant and entertaining scenario? Would you notice this video if it came up in your feed? Would you remember who placed it?
What do you think of the idea of "a group of perks?" Does this appeal to you? Is the video executing it properly? Does this qualify as a perk? Or did you have something else in mind? If so, what?
Gazdik, T. (2020, September 14) Farmers Insurance Targets Millennials. mediapost.com. Retrieved September 15, 2020, from https://www.mediapost.com/publications/article/355693/farmers-insurance-targets-millennials.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=119784&hashid=ybq2buULrntyGS6NfbELk0afrrI
