Yesterday was National Techies Day. The reason I know that is because NASA told
me.
I am one of the 37.7 million people who follow NASA on
Instagram. Typically they post one or
two beautiful photos from space per day.
They also include a short paragraph about the pic, which fulfills my
need for more information.
But apparently they viewed yesterday as a recruitment
opportunity, so they took a different approach.
Here are their posts in the order that they appeared.
Clearly they are targeting the techie sub-culture. So what do you think?
What messages have they shared? Which core values will these messages appeal to? What about motivations? Do these posts tap into some of the findings from the happiness studies? Which ones? How?
What about Cialdini? Which principles of persuasion do you see at work here? Finally, will this campaign be a successful recruitment tool for NASA? Why or why not?
What messages have they shared? Which core values will these messages appeal to? What about motivations? Do these posts tap into some of the findings from the happiness studies? Which ones? How?
What about Cialdini? Which principles of persuasion do you see at work here? Finally, will this campaign be a successful recruitment tool for NASA? Why or why not?
