In a
study by Brightcove & YouGov released this week, 85% of Millennials
reported purchasing a product or service after viewing a video (versus 76% for
all adults.) And 66% of Millennials have engaged with a brand after viewing a video on
social media (versus 53% for all adults.) (Brightcove, 2018)
56% of
Millennials said that video is more engaging than other forms of content versus
45% of consumers overall. And, 46% say
it's their preferred format versus 36% of all respondents. (Schultz, 2018)
So, what do you think? Have you purchased something or checked out a
brand online after viewing a video?
Where did you see the video? What
type of video was it? Did it demonstrate
the product or unbox it? Or did it share
stories? Was it a recommendation from a
Vlogger? Or something else?
Do you find video more engaging than other forms of
content? Why or why not? How might your feelings be related to our
discussions about persuasion techniques and personality type? And why do you think both action and
preference are higher for Millennials than other generations?
(2018, November 6) New Research from Brightcove Finds
Video Content Impacts Product and Service Purchases, Particularly by Millennial
Consumers. www.brightcove.com. Retrieved
November 8, 2018, from
