Another reason agencies need to perfect long-form content.

5/6/10

This week Kraft Foods began running two – to – three minute videos in movie theaters. Prior to the cinema debut of Alien Field Trip, the video had recorded 47,000 views in three weeks on YouTube. After the weekend, views leapt to nearly 124,000. (Lukovitz, 2010)

It probably didn’t hurt that the video includes a contest for free field trips. Now that’s synergy!

http://www.youtube.com/results?search_query=alien+field+trip&aq=f

Lukovitz, K. (2010, May 3). Kraft Cinema Program Debut Drives Interactivity. mediapost.com. Retrieved May 6, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=127361&nid=113937