Wear sunscreen. It's a pretty simple message. Repeat often and people should respond. But rising skin cancer rates in the U.S. suggest that the message is not being received.
Neutrogena has decided to take a different approach.
On April 27, they will release a new documentary short produced by Kerry Washington called "In The Sun."
Neutrogena believes that using long-form content and storytelling will lead to a positive behavior change. The film highlights seven patient stories showcasing storylines most people aren't familiar with - like the fact that people of color are still at risk for skin cancer.
You can watch the trailer here...
https://www.youtube.com/watch?v=WjhzJgXTbhc
And here's a link to the website so you can learn more...
It's an interesting idea.
What persuasion techniques is the film employing? What personality types are likely to respond?
Do you watch documentary shorts? Or do you prefer shorter communications?
Myths about harmful effects of sunscreen ranging from "blocking vitamin D absorption" to "causing cancer" are all over the internet and social media. Can we persuade people to wear sunscreen without debunking them?
Finally, why don't people wear sunscreen? And what motivates you to wear sunscreen?
Mahoney, S. (2021, April 5) To Fight Skin Cancer, J&J's Neutrogena Makes Movies. mediapost.com. Retrieved April 5, 2021, from https://www.mediapost.com/publications/article/362011/to-fight-skin-cancer-jjs-neutrogena-makes-movie.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121944&hashid=ybq2buULrntyGS6NfbELk0afrrI
