One of
the ideas that we discussed on Wednesday was reciprocity -- the idea that if
you give someone something they will feel obligated to respond in kind.
So I'm
wondering, when someone likes you on Instagram or Facebook, what do you
do? Do you like them back? Why?
And what does it mean if you do?
What
about following them? Again, are you
obligated to do so if they have started following you?
Finally,
is your behavior any different for brands versus people? Do you follow any brands on social
media? Why? Do you "like" them? What do you expect in return?
