This ad popped up on my Instagram the other day.
In case you are having trouble reading the fine print, it says: "We are not a borough that fails. Queens is at 60.5%"
As I have mentioned the tribe I associate with most is New Yorkers. I was born in Brooklyn, raised in Queens and now live in Manhattan, so I don't associate with a specific borough.
But I suspect others do.
If you live in Brooklyn,
would this ad motivate you to complete your census? What about those who live in Queens? Even if you don't live in either place, what
do you think of this approach? Which of
Cialdini's persuasion principles does it use?
How does the use of statistics affect your opinion? Do you think it will be successful? Would it motivate you?
