Would you like a panda with those raisins?

5/19/11

Sun-Maid raisins began running a promotion earlier this month with a tie-in to Kung Fu Panda 2 which opens on May 26.

Consumers who scan the QR code on six-packs and 24 ounce canisters, can view trailers, learn more about the characters, download computer wallpaper and enter a sweepstakes with a trip for four to Zoo Atlanta as the grand prize, and stuffed pandas for runner-ups. (Lukovitz, 2011)

Given the success that Vidalia onions had with their Shrek tie-in, it seems like it’s worth a try.

But who exactly is the target for the effort? Given that the promotion is only open to those 18 and older, I guess it’s not kids. But do they really think adults care about the characters in a cartoon movie? I sure don’t. How about you?

Lukovitz, K. (2011, May 6). Sun-Maid Uses QR Codes For Movie Tie-In. mediapost.com. Retrieved May 18, 2011, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150022&nid=126543