The
condom market is crowded with marketers each of whom have carved out a unique
niche. Here's a blog I wrote about it in
2012.
So how
can Okamoto breakthrough with its message about their Zero Zero Four condom
line which proclaims to be one of the thinnest at 0.04 mm? (Faw, 2015)
How
about over-the top risqué ads? The
campaign's premise is that the condom provides so much sensation that it won't
help endurance. That sounds like an idea
the target might embrace. But is the
creative communicating it clearly? You tell
me...
An
interesting side note -- to save money the spots were created using inexpensive
stock photos from Getty Images and iStock.
Faw,
L. (2015, July 28) Okamoto Sells Sex Via
Grandmother, Cucumbers. mediapost.com. Retrieved July 30, 2015, from
