Tomorrow
New York Life will launch their new campaign aimed at maturing Millennials,
i.e. Adults 25-34. As they have noted
this group is entering some of the life stages that typically lead to insurance
purchases - marrying, buying a home and having children. So it is time for them to begin outreach. (Gazdik,
2016)
They
have chosen to take a humorous approach, with video spots featuring Demetri
Martin. You can check the first one out
here.
Last winter
Prudential launched their new Millennial focused campaign with an entirely
different strategy, focusing on Millennials' competitive spirit and need to
belong. Here is a blog that I wrote
about it , with comments from last year's class.
Do you
think either effort will be successful?
Why? Is humor a good
approach? What about creating challenges? Can you think of a different approach that
might be more successful?
Gazdik,
T. (2016, September 15) New York Life
Targets Millennials. mediapost.com. Retrieved September 16, 2016, from
http://www.mediapost.com/publications/article/284740/new-york-life-targets-millennials.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=96397
