HSN combines gaming with shopping – uh oh.

6/2/11

The recently launched HSN Arcade offers users 25 different games to play while they shop. The goal of the games is to keep shoppers on the site longer and turn browsers into buyers. So, items for sale will be streamed next to the game during play. Prizes will be offered for high scorers and tournaments and guest hosts are on the horizon. Easy interaction with others via Facebook is part of the package to encourage sharing.

Given that 60% of the US population (140 million+) currently plays games online, it seems like the idea may be a winner. (Goetzl, 2011)

So what do you think? Do you play online games now? Do you shop HSN? Do you think you will try HSN Arcade? What about your friends, will they play?

Goetzl, D. (2011, May 31) HSN Arcade Plays Games With Female Users. mediapost.com. Retrieved June 1, 2011, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151445