While the recession, and the move from traditional print to
digital channels, has put some magazines out of business (most notably Newsweek) other publications have begun
rethinking their strategies and redefining themselves as brands. While many are trying to simply move their
content to online, mobile and social media outlets, others are taking a more
holistic approach. Thus we now have “GQ
bars” and “Vogue Café’s.” And in London,
the “Conde Nast College of Fashion and Design” starts classes this week.
(Anaya, 2013)
So what do you think?
Will line extensions save these brands, and will advertisers embrace
them as part of their multi-media campaigns?
Anaya,
S. (2013, April 8) Drinks at GQ? businessoffashion.com. Retrieved April 9, 2013, from
