D2C subscriptions were all the rage for a time. It started with Dollar Shave Club. And brands like Blue Apron, Stitch Fix and Birch Box followed suit.
The most popular categories for subscriptions are food and drink (37%), personal care/health/fitness (36%), and pets (32%).
But, based on new research from Attest, the overall trend for D2C subscriptions is down. 41% of Americans currently have an active product subscription, down from 47% just nine months ago. And people with multiple subscriptions have dropped from 21% to 18% since last year. (Mahoney, 2021)
So what do we think about D2C subscriptions? Why do people buy them? Why are fewer people interested now than before? Do you have a subscription? If so, how many? Why do you like/dislike them? Do you think that they will continue to decline in popularity? Or is there a way for them to become more popular again?
Mahoney, S. (2021, October 7) Consumers Tiring of D2C Subscription Brands. mediapost.com. retrieved October 13, 2021, from
