In
2002, Ikea aired it's classic "Lamp" commercial. Created by Crispin Porter & Bogusky and
directed by Spike Jonze, it even has its own Wikipedia page.
Oh and
did I mention Ikea sales increased by 8% when it ran? You can view it here...
16
years later, Rethink Canada has created a new version of the commercial,
targeting a new generation, with a different message. You can view it here...
Which
generation was the first ad targeted to?
What was the key message of the commercial? What persuasion techniques does it use? How about the new ad? What generation is it targeted to? What is the key message? Persuasion techniques? Will it be equally as successful? Why or why not?
