Do you feel guilty when you eat fast foods?

3/2/11

Apparently Arby’s thinks you do.

In their new campaign launched on March 1, they address this insight by highlighting the fact that their food puts people in a good mood. (McWilliams, 2011)

Hmm. That raises two questions, is this an effective consumer insight, and does this strategy address it properly?

And, finally does this execution convey either of those things? What do you think?

http://www.youtube.com/watch?v=Gzz0wY2Vobk&feature=related



McWilliams, J. (2011, March 1) Arby’s launches new advertising campaign. ajc.com. Retrieved March 2, 2011, from http://www.ajc.com/business/arbys-launches-new-advertising-857140.html