In an
attempt to capitalize on their foot traffic, 7-Eleven is rolling out an
exclusive line of cosmetics called Simply Me Beauty.
Cosmetics are a $46 billion industry so it makes sense that they want a piece of it.
Cosmetics are a $46 billion industry so it makes sense that they want a piece of it.
But
what will consumers think?
The company notes that consumers often buy makeup products on impulse. And that private labels and exclusive lines are growing faster than traditional brands. (Brookman, 2017)
The company notes that consumers often buy makeup products on impulse. And that private labels and exclusive lines are growing faster than traditional brands. (Brookman, 2017)
Jet.com
is of course another company jumping on the private label band wagon with their
Uniquely J for Millennials. They are
counting on bright packaging, BPA-free plastic and product names like
"Badass Espresso" to win over their hearts and minds. And of course it doesn't hurt that the
WalMart name is nowhere near the products, except maybe when they arrive. (Vena,
2017)
So,
based on what we have learned this term about consumer behavior, what do you
think? Why do you think private label
products are on a roll? What kinds of
items do you buy on impulse? How will consumer
perceptions of 7-Eleven impact the likelihood of people buying cosmetics there? What about Uniquely J? How important is packaging in
decision-making? Has it influenced your
purchases?
Brookman,
F. (2017, November 21) 7-Eleven Hopes
Women Want Cosmetics With Their Coffee. wwd.com. Retrieved November 22, 2017, from
Vena,
D. (2017, October 23) Jet.com Launches
Uniquely J to Target Millennials. fool.com.
Retrieved November 22, 2017, from
https://www.fool.com/investing/2017/10/23/jetcom-launches-uniquely-j-to-target-millennials.aspx
