People don't like change.
They worry that the change will be for the worse and that they will lose
something in the process. So "loss
aversion" kicks in. (see this blog
-- http://pjlehrer.blogspot.com/2020/02/whats-driving-your-investment-strategy.html)
That's why if you do want to change, you need to do it in
small sustainable steps. A little bit at
a time. The same way that you would taper
off an addictive medicine.
While the minority who put Trump in office wanted change, the
other 70% of America did not. And one
wonders now if even Trump's supporters have grown weary.
When faced with too much change people resist. And when they can, they go back to the way things
were before.
So it wasn't surprising that Biden has emerged as the
Democratic candidate for President. And that
when asked why they were supporting him, people said that "they wanted
things to go back to normal."
And that is why he will win in November.
Nuzzi, O. (2020, February 28)
'Biden Is Going To Kick Ass Here Because This Is a Normal
Place." nymag.com. Retrieved March
11, 2020, from https://nymag.com/intelligencer/2020/02/bidens-south-carolina-base-finally-has-reasons-to-believe.html
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