Today
Stephen Ross is raising millions of dollars to fund Trump's hate
mongering. That doesn't work for
me. Apparently it doesn't work for lots
of other people too. So we are doing the
only thing we can do - letting our money speak for us and boycotting all the
companies that Stephen Ross is involved with.
In
response Ross has said he has been friends with Trump for 40 years. Not helping.
So then his company - Related Cos. - blocked access online to its list
of brands. How silly. Here's the list in case you want to join the
protest. (Biron, 2019)
Since
I don't go Miami Dolphins games or spin at Soul Cycle I will contend myself
with deleting Hudson Yards from my Instagram.
Because I refuse to fund hate.
It's really that simple
It's
disingenuous of Equinox to suggest that since they don't have anything to do
with the event they shouldn't be held responsible. Unfortunately the money that people pay them
is going to support the event. Do they
not get that? Or do they think that we
don't?
Edelman's
Earned Brand 2018 report revealed that 64% of consumers around the world now
buy on belief. That's an increase of 17%
versus the previous year. Wow. (2018)
In my
last blog, I explained why - the proliferation of similar products has allowed
shared values to emerge as a differentiator.
And
boycotts do work.
Last
month after eight artists threatened to withdraw from the Whitney Biennial,
Warren Kanders - supplier of the tear gas used on migrants at the border
protests - stepped down from the board. (Pogrebin & Harris, 2019)
And, I
was delighted to read that fashion designer Prabal Gurung is no longer
considering Hudson Yards as a venue for his show. (Fung & Beaton, 2019)
Peaceful
protests and boycotts ended the Vietnam War.
Now it's time to use that power to get this country back on the right
track. Stop the hate. End the violence.
And, Chrissy
Teigen says you can come work out with her. ;-) https://twitter.com/chrissyteigen/status/1159192308077563904
Biron, B. (2019, August 9) 34 companies funded by
Stephen Ross, the Equinox and Soul Cycle owner facing controversy due to ties
with Trump. insider.com. Retrieved
August 9, 2019, from
(2018, October 2) Earned Brand 2018. edelman.com.
Retrieved August 8, 2019, from https://www.edelman.com/earned-brand
Pogrebin, R. & Harris, E.Warren (2019, July
25) Kanders Quits Whitney Board After
Tear Gas Protests. nytimes.com. Retrieved
August 9, 2019, from https://www.nytimes.com/2019/07/25/arts/whitney-warren-kanders-resigns.html
Fung, E. & Beaton, A. (2019, August 8) Stephen
Ross's Planned Trump Fundraiser Draws Calls For Boycotts. wsj.com. Retrieved August 9, 2019, from https://www.wsj.com/articles/stephen-rosss-planned-trump-fundraiser-draws-calls-for-boycotts-11565221093
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