Can you be persuaded to vacation in Key West or Puerto Rico? How?

While we continue to hear bad news coming out of Puerto Rico, the reality is that what would help them considerably is an influx of tourists.  But it may take a bit of convincing.

I wrote this blog back in March when Cape Town, South Africa was suffering from an epic drought and their tourism board served me up a few ads on my Instagram account.  Needless to say I thought it was a waste of their money.

http://pjlehrer.blogspot.com/2018/03/cape-town-is-running-out-of-water.html

But, it does beg the question as to whether people can be persuaded to visit Key West and Puerto Rico as they seek to recover. 

The Florida Keys tourism council has taken a rather standard approach, launching a ValueCation program this summer that is scheduled to run through October 21.  You can check it out here...

https://fla-keys.com/ValuCation/

Puerto Rico on the other hand has partnered with JetBlue its largest airline to unveil "Bluericua" a new plane designed by JetBlue crewmembers based in San Juan, Aguadilla and Ponce, Puerto Rico.  

According to Carla Campos, executive director of the Puerto Rico Tourism Company, they hope that the plane will generate attention and serve as a reminder of the diversity and authenticity of Puerto Rico. (Gazdik, 2018)

So what do you think of these approaches?  What persuasion techniques are they employing?  Do you think either effort will be successful?  Why or why not?  Would you have tried something different?  What and why?

Gazdik, T. (2018, September 24)  Efforts Support Tourism To Hurricane-Affected Areas.  mediapost.com.  Retrieved September 25, 2018, from https://www.mediapost.com/publications/article/325541/efforts-support-tourism-to-hurricane-affected-area.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=111092&hashid=ybq2buULrntyGS6NfbELk0afrrI

 

Will Ikea's update of a classic commercial appeal to a new generation?

In 2002, Ikea aired it's classic "Lamp" commercial.  Created by Crispin Porter & Bogusky and directed by Spike Jonze, it even has its own Wikipedia page.

Oh and did I mention Ikea sales increased by 8% when it ran?  You can view it here...

https://www.youtube.com/watch?v=dBqhIVyfsRg

 

16 years later, Rethink Canada has created a new version of the commercial, targeting a new generation, with a different message.  You can view it here...

https://www.youtube.com/watch?v=C-czRExdnao

 

Which generation was the first ad targeted to?  What was the key message of the commercial?  What persuasion techniques does it use?  How about the new ad?  What generation is it targeted to?  What is the key message?  Persuasion techniques?  Will it be equally as successful?  Why or why not?

https://en.wikipedia.org/wiki/Lamp_(advertisement)