Friday, August 11, 2017

Bud Light exchanges fun for ingredients. Good luck!

A few years ago I read that someone in marketing at Bud Light said: "Beer drinking is fun, so we think our ads should be fun."  That works for me.

But I guess he has moved on, because Bud Light has just launched a new campaign focused on their ingredients.  One of the commercials positions the brand as an alternative to craft beers, which is an interesting idea.  But it's still all about the ingredients.

You can look at the ads here...

Last fall, Taster's Choice launched a new campaign with a similar ingredients focus.  My students weren't impressed by it.  You can check out their comments here...

Unfortunately the commercial is no longer available. I'm sure it's no coincidence.

Brown, L. (2017, August 10)  Bud Light's new Ads Seek To Turn Around 'Underdog' Image.   Retrieved August 10, 207, from

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