Back in 1972, Garanimals clothing was launched based on the idea that there is a connection between the clothes kids wear and how they feel about themselves. Their mix and match separates empowered kids to indulge in their "I do" instincts. Even Dr. Joyce Brothers approved.
Fast forward to 2016. Now that their initial users are parents themselves Garanimals thinks this is a good time for a relaunch. The clothes are being sold at Walmart, with the tagline: "Big on cute. Small on price."
Here's one of the commercials...
They will be running on multiple generation programming which appeals to value-conscious Walmart shoppers - such as How I Met Your Mother and The Family Guy. The spots will also air in Spanish telenovelas. (Faw, 2016)
So what do you think? Is nostalgia a good strategy? Why? Will it work for Garanimals?
Faw, L. (2016, October 5) Garanimals: You Wore Them Once, Now IT's Your Kids' Turn. mediapost.com. Retrieved October 6, 2016, from