Retailers are gearing up for the fall rush by embracing cause-related efforts.
For its eighth annual National Suit Drive, Men's Warehouse is adding social media and support from NBA coaches as they hope to pass the one million mark. (Current total: 850,000+) Donators get 50% off their next purchase.
Buy a $5 fashion pass at Macy's and get 15% - 20% savings storewide. Proceeds will go to one of four charities.
And Kohl's has chosen to support children's health and will offer car-safety inspections and dental health giveaways in addition to the bike-helmet fittings. (Mahoney, 2015)
Given that a 2014 study from AOL indicated that 54% of Millennial women switched brands because it supported a cause they care about, this idea seems to make sense. (Coffee, 2015)
But is it true? Have you made any purchases or switched brands due to cause marketing? Do you know anyone else who has? Or is the more motivating factor the discounts being offered as part of the programs?
Mahoney, S. (2015, July 21) Retailers Embrace Cause-Related Efforts. mediapost.com. Retrieved July 24, 2015, from
Coffee, P. (2014, April 16) STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women. adweek.com. Retrieved July 24, 2015, fromhttp://www.adweek.com/prnewser/study-millennial-women-respond-well-to-cause-marketing/90869