To publicize the launch of their new Honey Maid Grahamfuls, Honey Maid has launched a website called “Made.Co.” for kids 6 -12. The site will feature a variety of contests, with prizes such as a parent/child trip to NYC. While one contest focuses on writing another encourages kids to use Phineas and Ferb Comic Creator to submit their story. A third focuses on idea generation. (Lukovitz, 2013)
All in all it sounds very interesting. And the effort is being supported with television advertising. But with minimal product sell on the site, will it sell graham crackers?
Lukovitz, K. (2013, February 19) Honey Maid Sire, TV Spots Spotlight Kids’ Creativity. mediapost.com. Retrieved February 20, 2013, from http://www.mediapost.com/publications/article/193787/honey-maid-site-tv-spots-spotlight-kids-creativi.html#axzz2LUD2tFya