Thursday, January 19, 2012

Would you create a video to get a lifetime supply of anything?

Pepsi has just announced a new contest in search of their most passionate fans.  This is how it works.  You create a :60 second video expressing your passion for Pepsi MAX.  Two lucky winners receive a lifetime supply of soda, defined as one 12-pack every two weeks.  I wonder what the odds of winning are.  Frankly it sounds like a lot of work to me, unless of course you are drinking far too much of the stuff for it to be healthy, in which case six cans a week probably won’t do it for you.

Of course you will also need to “like” the brand on Facebook and fill out an application.  And if you want your friends to vote for you, they too will need to “like” the brand on Facebook and register to vote.  No wonder Pepsi likes this idea. (Lukovitz, 2012)

Selected videos will run at the NFL Experience, so I suppose it would be a kick if you are going to the Super Bowl, and your video makes the cut.  But for everyone else it sounds like you and your friends will be surrendering a fair amount of personal information for no reward.  Shouldn’t a discount coupon for everyone who plays be part of the deal?  Will you play either way?

Lukovitz, K. (2012, January 14)  Pepsi MAX Video Contest Seeks Passionate Fans.  Retrieved January 18, 2012, from

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