I have often said that radio deserves more respect than it gets from advertisers who are embracing new technologies at the expense of those that have stood the test of time.Now comes word that radio has added an additional 1.7 million listeners in the past year. That means that 93% of the U.S. 12 and up population is tuning in on an average week. Furthermore, the growth is attributed to younger people, with 12-17 year old listeners up 36% and 18-34 year-olds up 80%. Radio’s diversity is increasing as well, and the medium is now reaching 93% of African-Americans and 95% of Hispanics. (Loechner, 2011)
So that begs the question, are you a listener? Have you thought about using radio to reach teens before? Will you now?
Loechner, J. (2011, October 21) Anybody Listening? mediapost.com. Retrieved October 26, 2011, fromhttp://www.mediapost.com/publications/article/160571/anybody-listening.html