PJ Lehrer is an Adjunct Assistant Professor at NYU, teaching Integrated Marketing Campaigns, Consumer Behavior, Advanced Advertising Strategies, and Strategic Planning For Marketers.
Prior to moving into academia, PJ spent 20+ years working in advertising, primarily at large multi-national agencies, including McCann-Erickson and Grey on premier pieces of business such as AT&T, L’Oreal and Kraft/GF. One of the highlights of her career was orchestrating the global launch of Lucent Technologies, which garnered a Silver Effie and a Grand AME award.
Her new book"Why Does It Make You Want To Buy Something? Second Edition. " is now available on barnesandnoble.com and amazon.com